Privacy Policy

Last updated: 4 October, 2018 

The Wilkes Group, Inc. (“Wilkes Group” or “We”) provide this privacy policy to better inform and serve those who are concerned with how their Personally Identifiable Information (“PII”) is being collected and used through (the “Website”). PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy (the “Policy”) carefully to get a clear understanding of how we collect, use, protect or otherwise handle your PII and other information collected on this Website. By using our Website, you agree to the terms and practices as outlined in this Policy. This Policy may updated or amended from time to time, as indicated by the Last updated date at the top of this page. Your continued use of the Website means you accept any updates or changes.

What information can be provided to us through the Website?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number or other details to help you with your experience. We may also request and collect this information from you when you fill out a form, complete a survey, join our mailing list, or enter information on our Website. We will only collect such information through the Website when you provide it to us voluntarily.

What information do we collect when you visit the Website?

The Website uses technologies including “cookies” and web server logs to collect non-personally identifiable information about how the Website is used, including date and time of your visits, pages viewed and time spent on each page, websites visited immediately before and after the Website, the type of browser you are using, IP address, and the type of operating system you are using.

“Cookies” are small files that a website or its service provider transfers to your computer’s hard drive through your Web browser that enable the website’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

  • Help remember and process the items in the shopping cart.

  • Understand and save users’ preferences for future visits.

  • Keep track of advertisements.

  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.

If you disable cookies, some features of the Website will be disabled. For example, some features that make your site experience more efficient may not operate and some of our services will not function properly. However, you can still place orders.

How do we use your information?

We may use the PII you voluntarily provide us when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.

  • To improve our Website in order to better serve you.

  • To allow us to better service you in responding to your customer service requests.

  • To administer a contest, promotion, survey or other site feature.

  • To quickly process your transactions.

  • To send periodic emails regarding your order or other products and services.

  • To investigate and address suspected unlawful or improper conduct relating to the Website.

  • To fulfill any other request for which the information is provided.

  • For any other purpose with your consent.

How do we protect visitor information?

We maintain your PII behind secured networks and authorized access is restricted to only a limited number of persons who are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order or enters, submits, or accesses their information designed to maintain the safety of your PII.

We do not directly collect or store any banking or credit card information. Purchases on the Website are processed through a third party payment processor, Stripe, whose privacy policy is available here (  For your convenience, Stripe may store your credit card information longer than 60 days in order to expedite future orders, and to automate the billing process.

Third Party Disclosure

We may disclose your PII to third parties who provide services to us, such as website hosting partners and other parties who assist us in operating our Website, conducting our business, or fulfilling your orders or other requests, so long as those parties agree to keep this information confidential. We may disclose your PII to our subsidiaries, affiliates, or to a buyer or successor in interest to the Wilkes Group Inc. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.  We do not sell, rent or trade our visitors’ PII.

We may provide non-personally identifiable information, such as aggregated data on website traffic and usage, to other parties for marketing, advertising, or other uses.

Third party links

The Website may include content or links to content offered by third parties. Such content reflects the opinions of its authors and we are not responsible for the content or accuracy of any third party materials that you may access on or through the Website. If you decide to access any of the third party websites linked to by the Website, you do so entirely at your own risk and subject to the terms and conditions of use for such websites.

Google Analytics

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.

We use Google Analytics to collect non-personally identifiable information about your use of the Website to better understand the behavior of our customers and work with companies to provide advertising suited to your interests and preferences.  Google Analytics collects information such as how often users visit this Website, what pages they visit and features they use, and what other website they visited before coming to this Website. We may use the information we get from Google Analytics to assess the use of and improve our Website. For more information about the data collected by Google Analytics, please see its privacy policy at You may also prevent your data from being used by Google Analytics by installing the following add-on tool . You may opt out of allowing other third-party vendors to use cookies by visiting the Network Advertising Initiative Opt-Out Page!/ .

Our use of Google Analytics includes use of Advertising Features, which collect data about traffic to the Website through Google advertising cookies and identifiers.  Information about the cookies used by Google can be found at We have implemented the following Google Analytics Advertising features:

·       Remarketing with Analytics

·       Google Display Network Impression Reporting

·       Demographics and Interests Reporting

·       Google Marketing Platform Integration

We, along with third-party vendors, such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our Website.

Facebook Pixel

We use the Facebook Pixel on our Website to help us understand your use of our Website and provide you with personalized ads based on your use of our Website and to measure and optimize the efficiency of our ads. You can opt-out of these ads by changing your preferences with Facebook here

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting PII from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at:

According to CalOPPA we agree to the following:

·      Users can visit our site anonymously.

·      Once this privacy policy is created, we will add a link to it on our homepage, or as a minimum on the first significant page after entering our Website.

·      Our Privacy Policy link includes the word ‘Privacy’, and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes:

·      On our Privacy Policy Page

Users are able to change their PII:

·      By emailing us

·      By calling us

·      By logging in to their account

How does our Website handle “Do not track” signals?

We honor Do not track signals and we do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third party behavioral tracking?

Yes, it is also important to note that we allow third party behavioral tracking.

COPPA (Children’s Online Privacy Protection Act)

When it comes to the collection of PII from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to, or knowingly collect any personally identifiable information from, children under 13.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect PII.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

·      We will notify the users via email.

·       Within 7 business days.

We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions.

  • Process orders and to send information and updates pertaining to orders.

  • We may also send you additional information related to your product and/or service.

  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CAN-SPAM we agree to the following:

  • NOT use false, or misleading subjects or email addresses

  • Identify the message as an advertisement in some reasonable way

  • Include the physical address of our business or site headquarters

  • Monitor third party email marketing services for compliance, if one is used.

  • Honor opt-out/unsubscribe requests quickly

  • Allow users to unsubscribe by using the link at the bottom of each email

If at any time you would like to unsubscribe from receiving marketing emails from us, please follow the instructions at the bottom of each email.

Contacting Us

If there are any questions regarding this Privacy Policy you may contact us using the information below.
8 Vista Drive, Old Lyme, CT 06371